An ambitious estate agency owner approached The Home of AJ for a focused, high-impact consultancy session with Sam Ashdown and Phil Jones. The goal: fast-track growth, tighten operations, and set the agency on a clear path to success. The investment: £5,000 (plus vat and expenses) for two days of hands-on, tailored consultancy.
Over two intensive days, Sam and Phil rolled up their sleeves and worked side by side with the agency’s leadership team. While the original agenda was packed—covering everything from operations and team systems to finances, brand, and new opportunities—the approach stayed nimble, focusing on what would deliver the most immediate value.
Quick Wins Identified: Sam and Phil assessed business operations and uncovered several quick wins—simple changes that would save time, boost efficiency, and improve client experience.
Recruitment, Retention, and Culture: The team reviewed and created robust systems for recruitment and retention, developed a compensation strategy that motivates top performers, and clarified the agency’s culture and values so everyone is aligned and inspired.
Brand Position and Lead Generation: The agency’s brand position was sharpened, target audiences were clarified, and lead generation systems were reviewed and optimized to attract more of the right clients.
Growth Pathways Explored: Sam and Phil helped identify new opportunities for growth, including franchising, license models, the personal agent model, and growth by acquisition—opening doors for the agency’s next chapter.
The consultancy wasn’t just about ticking boxes. Over dinner, in a relaxed setting, some of the best ideas and strategies emerged, proving that real breakthroughs happen when you combine expertise with genuine partnership.
The agency left the consultancy with a clear roadmap, actionable quick wins, and a renewed sense of purpose. Team morale improved, financial clarity increased, and the agency was set up to attract more clients and explore exciting new growth opportunities.
Forecasts, Targets, and Financial Health: The consultancy produced clear financial forecasts, set measurable targets and KPIs, and reviewed financial controls to ensure the agency’s financial health was strong and sustainable.
We’re a movement. We’re a community. We’re your partner for success. If you’re ready to take your agency to new heights, The Home of AJ is here to help you every step of the way.
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Because you don’t just get theory—you get real, practical help from people who’ve built and run a successful estate agency themselves. If you’re ready to accelerate your growth and build a business that stands out, book your consultancy session today.
Ready to see what’s possible for your agency?
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Ready to grow your agency with clarity and confidence? Let’s talk strategy—book your free consultation and take the first step toward real results.
Here are some of the most asked questions about our service.
What if, instead of chasing leads and scrambling for market share, you could build a business that stands out, attracts the best talent, and earns trust at every turn?
Welcome to The Home of AJ. Not a collection of services. Not a group of experts. But a movement for estate agents who are ready to do work that matters.
Imagine a place where recruitment is about more than filling seats - it’s about finding people who share your vision. Where strategy isn’t a buzzword, but a daily practice that shapes every decision. Where your website isn’t a brochure, but a magnet for clients who want what you offer.
At The Home of AJ, we don’t sell automation, we sell time you can spend with clients, with your team, with your family. We don’t offer training, we offer transformation - the chance to rewrite your story, to lead, to grow, to matter.
The Home of AJ is here for the agents who are ready. The ones who want to be seen, remembered, and recommended. The ones who know that change starts with a choice, and a partner who gets it. Call us your secret weapon, or your invisible advisory board; we’ll be your Gandalf, your Dumbledore and your Obi-Wan Kenobi – all rolled into one.
Join us. Let us help you to build a business that will secure your financial future and that of your family, for decades and even generations to come.
Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.
Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.
With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.
We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.
Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.
