Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.
Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.
With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.
We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.
Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.
” Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do “
Decades of experience in making businesses successful.
To help estate agents build thriving, independent businesses through real-world strategies, hands-on support, and proven agency experience.
To create a new generation of bold estate agents who lead with purpose, challenge convention, and grow with confidence.
Director
Director
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Great estate agency marketing isn’t just about pretty pictures and catchy slogans. It’s about understanding your audience, telling your story, and making it easy for people to choose you.
At The Home of AJ, we help you create marketing that’s:
Proven, real-world strategies tailored to help your agency grow with confidence.
We don’t just advise—we implement the systems we’ve used to succeed ourselves.
Focused on results that truly move the needle for your agency’s growth.
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Here is our professional team
Founder
Operator
Operator
Operator
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Here are some of the most asked questions about our service.
What if, instead of chasing leads and scrambling for market share, you could build a business that stands out, attracts the best talent, and earns trust at every turn?
Welcome to The Home of AJ. Not a collection of services. Not a group of experts, but a movement for estate agents who are ready to do work that matters.
Imagine a place where recruitment is about more than filling seats - it’s about finding people who share your vision. Where strategy isn’t a buzzword, but a daily practice that shapes every decision. Where your website isn’t a brochure, but a magnet for clients who want what you offer.
At The Home of AJ, we don’t sell automation, we sell time you can spend with clients, with your team, with your family. We don’t offer training, we offer transformation - the chance to rewrite your story, to lead, to grow, to matter.
The Home of AJ is here for the agents who are ready. The ones who want to be seen, remembered, and recommended. The ones who know that change starts with a choice, and a partner who gets it. Call us your secret weapon, or your invisible advisory board; we’ll be your Gandalf, your Dumbledore and your Obi-Wan Kenobi – all rolled into one.
Join us. Let us help you to build a business that will secure your financial future and that of your family, for decades and even generations to come.
Ready to grow your agency with clarity and confidence? Let’s talk strategy—book your free consultation and take the first step toward real results.
Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.
Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.
With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.
We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.
Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.
