We’re your partner in estate agency growth—here to help you build, scale, and future-proof your business so you can focus on what you do best: selling homes and creating loyal clients.
Whether you’re new to the industry or a seasoned pro aiming for your next seven-figure year, we’re your one-stop shop for everything you need to succeed. Every service under The Home of AJ is designed just for UK estate agents, by people who’ve been in your shoes.
We’re not here to fit in. We’re here to help you stand out. Estate agency never stands still – it’s always evolving. Every agency has its own unique story, shaped by its people, values and community.
At The House of AJ, we understand that running an estate agency is about more than just selling homes. It’s about building a business that reflects your vision, supports your team, and stands out in an aggressively competitive market.
That’s why we offer genuinely personalised support at every stage of your agency’s journey, from startup to scale-up, to beyond agency.
Your website is your shop window. We make sure it’s fast, beautiful, and packed with features that turn visitors into leads and leads into sales.
Social media isn’t just for likes-it’s for leads. Our socials and content brand creates scroll-stopping posts, engaging stories, and content that builds trust, authority, and a loyal following.
Stay top of mind in your local market. Our targeted campaigns keep your agency front and centre in your community.
Stand out with marketing that’s as unique as your brand. Our bespoke brochures get you noticed and your listings sold.
Equip yourself and your team with the tools, training, and support to grow, perform, and lead with confidence in a fast-moving market.
Knowledge is power. Our on-demand courses, live workshops, and mentorship help you and your team stay ahead of the curve.
Empower your clients with knowledge. Our resources help buyers & sellers make informed decisions and trust you as their expert.
Scale your team without the overhead. Our UK-based virtual assistants handle everything from admin to marketing, so you can focus on growth.
Turn every sale into a smooth journey. We manage your transactions, keep everyone updated, and make sure you only pay for successful completions.
Our Working Process
Tell us about your agency, your pathway, your vision and your goals.
Get Your Personalized Plan
We’ll review your business and create a tailored roadmap for growth, completely free of charge and without strings.
Plug in your Agency
Our specialist brands get to work, delivering results while keeping you in the loop every step of the way.
Ready to grow your agency with clarity and confidence? Let’s talk strategy—book your free consultation and take the first step toward real results.
We are Sam Ashdown and Phil Jones, the founders of AshdownJones and the team behind The Home of AJ. Every strategy, tactic, resource, and training we provide has been carefully tested and proven within our own estate agency, which now achieves annual sales revenue exceeding £1 million – from just one sales-only office. We know what works because we’ve done it ourselves, so you’re getting real, practical solutions that have delivered results for our business, and will do the same for yours.
Here is our professional team
Founder
Operator
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Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Here are some of the most asked questions about our service.
What if, instead of chasing leads and scrambling for market share, you could build a business that stands out, attracts the best talent, and earns trust at every turn?
Welcome to The Home of AJ. Not a collection of services. Not a group of experts, but a movement for estate agents who are ready to do work that matters.
Imagine a place where recruitment is about more than filling seats - it’s about finding people who share your vision. Where strategy isn’t a buzzword, but a daily practice that shapes every decision. Where your website isn’t a brochure, but a magnet for clients who want what you offer.
At The Home of AJ, we don’t sell automation, we sell time you can spend with clients, with your team, with your family. We don’t offer training, we offer transformation - the chance to rewrite your story, to lead, to grow, to matter.
The Home of AJ is here for the agents who are ready. The ones who want to be seen, remembered, and recommended. The ones who know that change starts with a choice, and a partner who gets it. Call us your secret weapon, or your invisible advisory board; we’ll be your Gandalf, your Dumbledore and your Obi-Wan Kenobi – all rolled into one.
Join us. Let us help you to build a business that will secure your financial future and that of your family, for decades and even generations to come.
Here are some of the most asked questions about our service.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
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If you’re serious about growing your business, building your team, and standing out in a crowded market, The Home of AJ is here to help. Our suite of specialist brands gives you everything you need, from recruitment and HR to marketing, automation, training, and more.
We’re not just another supplier. We’re your partner, your coach, and your community.
Get Our Summer 2025 Market Response Plan – Free! This is the exact step-by-step strategy we’re using in our own agency to outperform the market this summer.
Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.
Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.
With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.
We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.
Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.
