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Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.

Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.

With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.

We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.

Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.