We believe every estate agent deserves the tools, the support, and the community to succeed. That’s why we’ve built The Home of AJ-exclusively for you. Join us, and let’s build the future of estate agency together.
Our leadership training gives you the mindset and skills to inspire your team, drive change, and lead with clarity and confidence.
Join us, and let’s build the future of estate agency together.
Each service is a specialist brand in its own right, hand-crafted by Sam and Phil to deliver world-class results for your agency.
Great agencies don’t happen by accident. Our consultancy and strategy brand gives you the roadmap, the insights, and the actionable steps to take your business from good to great-and beyond.
Work smarter, not harder. Our AI and Automation brand helps you streamline your workflows, automate repetitive tasks, and free up time for what really matters: your clients and your growth.
Finding and keeping the right talent is the foundation of every great agency. Our recruitment and HR brand helps you attract, hire, and retain top performers-so you can build a team that’s as ambitious as you are.
Leadership isn’t about titles or authority - it’s about influence and impact. Our leadership training at The Home of AJ equips you with the mindset and skills to empower your team, drive meaningful change, and navigate the challenges unique to estate agencies. This is where ambition meets action, and where you learn to lead with clarity, confidence, and purpose. Step into your potential and transform not just your business, but the people who make it thrive.
Exiting isn’t just about leaving; it’s about making your mark and setting the stage for what comes next. Our exit consultancy at The Home of AJ is designed for agents who want to move on with intention, not uncertainty. We help you navigate the process with clarity, protect your legacy, and unlock new opportunities for your future. Because when you exit right, you open doors - for yourself, your team, and the industry you’ve helped shape.
Your website is your shop window. Our Websites and SEO brand ensures your online presence is fast, beautiful, and packed with features that convert visitors into leads-and leads into sales.
Social media isn’t just for likes-it’s for leads. Our socials and content brand creates scroll-stopping posts, engaging stories, and content that builds trust, authority, and a loyal following.
Stay top of mind with your local market. Our Mailers and Leaflets brand designs and delivers targeted campaigns that keep your agency front and center in your community.
Stand out from the crowd with property marketing that’s as unique as your brand. Our bespoke marketing brand delivers stunning brochures that get you noticed and your listings sold.
At The House of AJ, we recognise that every agent’s needs and ambitions are different. That’s why we offer three distinct ways to work with us—so you can choose the level of support that fits your goals, experience, and resources.
Agents who want to take control, learn at their own pace, and implement proven strategies themselves.
You keep full control, learn new skills, and can move as quickly as you like. This is the most cost-effective option, ideal for self-starters.
Agents who want expert guidance, accountability, and support while still being hands-on in their business.
You get the best of both worlds: expert input and a supportive community, while still learning and growing as you take action 123.
Agents who want to outsource key tasks or projects so they can focus on what they do best.
You save time, reduce stress, and get expert results—ideal if you want to scale quickly or free up your diary for higher-value work 124.
| Service Level | Who It’s For | What You Get | Your Role |
|---|---|---|---|
| DIY | Self-starters, learners | Resources, templates, self-paced content | You do the work |
| DWY | Agents wanting guidance | Coaching, mentoring, collaborative planning | We do it together |
| DFY | Time-poor, growth-focused | Full-service delivery, expert implementation | We do it for you |
Whether you want to do it yourself, work alongside us, or hand it over entirely, we have a service to match. If you’re not sure which is right for you, book a call with me—no strings, just a real conversation about your goals and the best way to get there.
Ready to grow your agency with clarity and confidence? Let’s talk strategy—book your free consultation and take the first step toward real results.
Take control of your agency’s growth with a service package built just for you. No two agencies are the same, so why settle for a one-size-fits-all solution?
Whether you want to do it yourself, work alongside our experts, or have everything handled for you, this is your chance to create a plan that matches your ambition.
Start building your bespoke package now and take the first step towards a more profitable, systemized agency. With our “Design Your Package” tool, you can:
Building a thriving law firm doesn’t have to feel overwhelming. With the right law firm coach guiding you, success becomes a lot more achievable — and faster than you think.
We start by getting to know you, your agency, and your ambitions. We’ll review your current processes, your team, and your marketing, so we can tailor our services to your exact needs. This will be a complete audit of your long-term goals, and all your current performance metrics, so we understand the whole picture, as well as your vision.
We’ll map out a clear, actionable plan for growth, covering everything from recruitment and HR to marketing, automation, and training.
Our specialist brands get to work, delivering world-class solutions that drive results. We’ll keep you updated every step of the way, so you’re always in control.
You’re never alone at The Home of AJ. Join our community of ambitious agents, share insights, and learn from each other’s successes.
Here is our professional team
Founder
Operator
Operator
Operator
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
Real stories. Real results. Hear how our programs are transforming careers and building confidence.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Here are some of the most asked questions about our service.
What if, instead of chasing leads and scrambling for market share, you could build a business that stands out, attracts the best talent, and earns trust at every turn?
Welcome to The Home of AJ. Not a collection of services. Not a group of experts, but a movement for estate agents who are ready to do work that matters.
Imagine a place where recruitment is about more than filling seats - it’s about finding people who share your vision. Where strategy isn’t a buzzword, but a daily practice that shapes every decision. Where your website isn’t a brochure, but a magnet for clients who want what you offer.
At The Home of AJ, we don’t sell automation, we sell time you can spend with clients, with your team, with your family. We don’t offer training, we offer transformation - the chance to rewrite your story, to lead, to grow, to matter.
The Home of AJ is here for the agents who are ready. The ones who want to be seen, remembered, and recommended. The ones who know that change starts with a choice, and a partner who gets it. Call us your secret weapon, or your invisible advisory board; we’ll be your Gandalf, your Dumbledore and your Obi-Wan Kenobi – all rolled into one.
Join us. Let us help you to build a business that will secure your financial future and that of your family, for decades and even generations to come.
Don’t settle for “better.” Choose “different.” Choose The Home of AJ. Request your discovery call now, and let’s make your agency unstoppable.
Because estate agents deserve more than generic solutions and consultants who’ve never run an agency themselves. You deserve partners who’ve been in your shoes, faced your challenges, and actually built a thriving, profitable estate agency from the ground up.
Sam Ashdown and Phil Jones don’t just talk the talk. They own and run AshdownJones, a successful estate agency that dominates the high-value home market in the Lake District. Their agency is built on systems so robust that Sam and Phil can step back and let the business run itself – giving them time to focus on what matters most: helping other agents like you.
With a combined 29 years in property, marketing, and agency growth, Sam and Phil have tested every strategy, process, and piece of advice they offer. Everything in The House of AJ – every service, every training, every bit of support – is drawn from what’s worked for them and over 1,000 agency clients, in the real world, day after day.
We’re not here to fit in or follow the crowd. We’re here to build something worth talking about – a movement for agents who want to stand out, not just survive from completion to completion. We love working with estate agents who are fiercely ambitious and who really want to explore the potential of their businesses.
Welcome to The House of AJ. Where agents like you choose to do things differently – because Sam and Phil already have, and they’re here to help you do the same.
